Recognizing e-Commerce Innovation on Both Sides of the Atlantic

The FEVAD (Fédération des entreprises de Vente à Distance) organized the second edition of the “Nuit des Favor’i” to recognize France’s favorite e-commerce Websites.  According to the FEVAD, the winer selections were based on a study performed by Médiamétrie on a representative sample of the Internet population in France and a panel of industry experts.  The 2008 winners are:

• Best New Website: PlacedesTendances.com – Specializing in bargain shopping for clothing.
• Most Innovative Website: Alapage.com – Specializing in entertainment and culture.
• Best TV Commercial: Mistergooddeal.com – You can watch the ads here.
• Best Mobile Advertising Campaign: Ma-gold.fr – The new Gold American Express card with entertainment and culture-related rewards.
• Most Effective Viral Marketing: Sephora.fr – The online presence of the LVMH-owned cosmetics retailer.
• Best Ethic-Related Initiative: Cramaro-chausseur.com
• Best e-Commerce Blog: Richcommerce.fr – Covering UI trends in e-commerce.
• Best Performing Website: Fnac.com – One of the leading French brick & mortar retailers that fully embraced the Web early on.
• Best B2B Website: Officedepot.fr – OK, this one, everybody knows the brand in the US
• Website of the Year: Voyages-sncf.com – The consumer Web front of the SNCF group (famous for its TGV).
• Culture-Related Website: Fnac.com
• Best Cosmetics Website: Yves-Rocher.fr – Famous for its organic-based cosmetics.
• Best Electronics Website: Cdiscount.com – The leader in price in France, according to the LH2 Institute.
• Best Fashion Website: LaRedoute.fr – A leading fashion retailer that made a success fultransition from mail orders to e-commerce.
• Best Toys Website: EveiletJeux.com – A subsidiary of Fnac.
• Best e-Commerce Platform: ebay.fr – This one, everybody knows too.
• Best Travel Website: Voyages-sncf.com

The US equivalents are the Webby Awards.  2008 was the 12th edition of the ceremony with four main award categories:

• Websites
• Interactive Advertising
• Online Film & Video
• Mobile

All the 2008 winners can be viewed here (Need Flash).

Sources: Journal du Net, FEVAD and Webby Awards official Websites.

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